Selling Software

Selling Your First Application

A practical, beginner-friendly guide to selling your first application for independent software developers preparing a trustworthy NeonRoof release. It covers the decisions, evidence, and release checks that matter in selling software.

Release checklist

  1. Complete studio identity and Stripe payout onboarding before offering a paid release.
  2. Set a price that reflects support, updates, taxes, refunds, and platform fees.
  3. State what the customer receives, supported versions, and the refund or support path.
  4. Test checkout, entitlement creation, redownload, and payout routing before launch.
  5. Track refunds, failed payouts, chargebacks, and customer questions after release.

How to apply this on NeonRoof

Prepare the evidence while you build the release, not after uploading it. Enter the same publisher name, version, architecture, licensing details, and support information everywhere. Submit one final binary, then wait for release-specific certification before making it downloadable.

If a check fails, correct the source or packaging process, increment the release when appropriate, build again from a known revision, and submit the new immutable binary. Never replace a certified file behind the same URL.