Join players and independent developers in the NeonRoof Discord community to discuss these games, publishing, and practical game-development work.
Coverage begins with a relevant story
A journalist or editor needs more than a download link. Identify what is actually new: a release, public demo, major update, unusual mechanic, technical achievement, local story, accessibility feature, funding milestone, or useful development lesson. Match that angle to a publication that covers the genre or subject.
Research before sending
Read recent work from the writer or outlet, check submission rules, confirm the contact address, and understand the audience. Do not pretend to know a writer personally, scrape private information, or send the same message to an unrelated list. Accurate targeting is more respectful and more effective.
Write a concise pitch
Use a factual subject line with the game name and real news. In the opening, explain what happened, why it fits the recipient, release timing, platform, and where to find the press kit. Add one sentence describing the game and a direct contact. Keep attachments small unless requested.
A useful press kit includes descriptions, studio identity, date, platform, price, contact information, logo, cover, gameplay screenshots, trailer, requirements, rights notes, and review access instructions. Review the NeonRoof press-kit guide.
Handle keys, embargoes, and follow-up professionally
Use revocable keys when possible, state any embargo with date and time zone, and never demand a positive review. One polite follow-up after a meaningful interval is enough unless the publication requests more. Keep a record of who received access and revoke leaked or compromised credentials.
Create a page worth linking
Maintain an official game page with stable facts and a developer profile. A journalist should be able to verify the studio, spell the title correctly, download approved images, and find support without searching private messages.
Developers can submit a game specifically for NeonRoof News consideration. Submission is separate from store publishing and does not guarantee coverage. A team ready to list can also start developer onboarding or request free assisted publishing.
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